KEDA was formed in 2019 by Mark Watson and Troy Ross
Mark and Troy have over 45 years’ experience within the watch and jewellery markets within Australia, USA, UK, NZ and ALL of Asia, including India
They both spent 45 seconds on deciding on the name KEDA … KEith and DAllas – the really weird middle or even first names that parents give you…..
Seeing that brands and retailers were becoming increasingly frustrated by distributors, they both thought it was time for a change!
KEDA combines the simplicity of an agent structure with the care, ownership, knowhow and reliability of full-time employees / country subsidiary
We have a simple process which determines the potential success of your brand on out countries
We can offer a FULL service menu if this is required (within the agent structure) – from training, to selling, to designing boutiques, POS, enabling local social media / marketing, local strategy advice (but always as a subset of your global objectives).
We listen, we research, we challenge, we propose and then we implement – introducing your brand to the most relevant retailers, third party e commerce platforms
You’ll hear from us at your required frequency with our state of the art reporting and visual platform card.