Since our inception in 1931 and continuing to the present day the JAA works nationally to represent and protect the interests of the jewellery industry and its consumers. With a current membership of around 650 outlets, the JAA covers all areas of the jewellery industry – from manufacturing, wholesaling, distribution to retail.
The JAA is proud to promote the highest standards and ethics within the Australian jewellery industry. Each of our members adheres to the JAA Code of Conduct, showing their commitment to the industry, its clients, and to excellence.
Trust is a key part of consumer confidence and providing a Code of Conduct by which our members must adhere enhances this trust between business to business and business to consumer.
Our Mission
‘Advancing the Australian jewellery industry through representation, unity and consumer confidence’.
Our Vision
‘To continue to be the united voice of the Australian jewellery industry’.
Code of Conduct
Developed in 2009 for the entire jewellery industry, the JAA Jewellery Industry Code of Conduct sets Code signatories apart from other jewellers. The Code sets out the highest standards currently available in the jewellery industry and ensures maximum protection of jewellery buying consumers. All JAA members are required to be Code signatories.